When you think about a state of the art 24 hour news and current affairs studio you might not expect to hear it can be done without the big budget price tag. Excellent performance is something which is crafted with knowledge and expertise, not just bought off the shelf. We at Photon Beard are more than familiar with the variety of budgets, expectations and functions of TV studios across the world which is why we were asked to step in to help create something great.
Dunya Media Group is located in Lahore, Pakistan. They are home to a variety of news-centric channels and shows such as Dunya Kamran Khan Kay Sath, On The Front as well as satirical infotainment shows like Hasb-e-Haal, MazakRat, Jago Lahore and Bhojo tu Jeeto.
They recently contacted lighting manufacturers as they were looking to upgrade their current lighting instruments with newer energy efficient units. The first studio to be equipped was a new HD news channel that was to be one of the first HD channels in Lahore,Pakistan.
After careful research of the Dunya Media Group Technical team they contacted a small selection of lighting manufacturers. Their brief was to upgrade their current lighting instruments with newer energy efficient units. The first studio to be equipped was a new HD news channel that was to be one of the first HD channels in Lahore,Pakistan. CEO Mr. Amir Mehmood wanted to fulfill his vision of technological excellence, setting the standard for HD news in Pakistan. This is why they choose Photon Beard based on the quality of the light. Taking into account the high CRI and TLCI of the Highlight LED range combined with a very cost effective price they equipped the studio with a selection of LED soft lights from Photon Beard. The channel was subsequently launched to great acclaim with many viewers remarking on the high quality of the images. Praise in no small part due to Photon Beard lighting, with any job we supply lighting to we will offer advice and recommendations to create the best on screen image.
Their next project was very restricted on budget as it was an urgent set. Crucially quality and energy efficiency of light were not to be sacrificed to save money and so the search for a solution began and was quickly solved when Photon Beard offered their Highlight fluorescent, non-DMX range. An extremely cost effective solution but without sacrificing the quality of the light on the subject. So with just 30 days from order placement to on air Photon Beard and Dunya News worked together to achieve a cost effective, energy efficient, well-lit studio with high quality white lighting to show the presenters in the best light.
Photon Beard managing director, Peter Daffarn said “it was a great pleasure to work with the team at Dunya TV. They demonstrated a clear understanding of their requirements and a drive to achieve high quality results. Where required and justifiable the higher cost of LED is chosen but where the requirement is a more cost effective solution without sacrificing the quality of the light then fluorescent is an alternative solution. In either case Photon Beard with 136 years of experience and the right product was on hand to assist.”